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This web site has the following in the homepage, "We are Doctorate and Masters degree holding audiologists certified by the." We noticed that the web site also stated " Health Care Professionals dedicated to helping people." It also said " With hearing impairments lead more meaningful and satisfying lives. We are just as concerned about your hearing as you are. Laugh at all your favorite TV shows and movies. Engage in conversations at parties and other crowded rooms. Collaborate with co-workers on big important projects. Understand what little kids are saying. We Sponsor these shows on." The header had Audiologists as the highest ranking optimized keyword. It is followed by Tempe, Mesa, and Chandler which isn't as ranked as highly as Audiologists. The next words tri-cityaudiology.com uses is hearing aids. Oticon was included and will not be understood by search crawlers.